When your team does badly then people always look to other clubs to say thats how it should be done.
A classic example of this was Newcastle last season. Yes, they did very well but the squad was too thin, the manager fluked a season and now they get injuries and departures and in nearly as much trouble as us.
So some of our fans who can not now use these as an example shift envious eyes in the direction of Merseyside and especially Everton. We keep hearing how Everton are the model, how they do things right and on a budget. Well, their annual results were out today and they lost £9M last season (LINK).
This includes wages at £63M; a massive increase of £5M over the previous year. Of course with the new TV deal next season and Everton sure to be safe, if the wage bill stays where it is then they will make a lovely huge profit next season. I would guess that their wage bill increased even more over the summer and ours would now be well down compared to them.
They have no rich benefactor, they do sell the odd player to balance books (Rodwell’s sale was the deal of the century for a selling club) but they do spend and they do INVEST.
So actually if we want to follow their pattern we had better start spending and increasing the wage bill. I do not see Everton buying many 4th division midfielders and reserve forwards.
Everton’s results today totally back up the foolishness of Lerner’s current policy.